Bio

I’ve spent the last decade working with powerhouse marketers, digitally progressive brands, and innovative enterprises like The Hartford, M&T Bank, The Washington Post, Target, Fidelity, Nike, and UNICEF to solution consult on their needs in the advertising, analytics, digital marketing, and customer data spaces. I’ve ridden alongside businesses as they evaluate, overhaul, and massively impact their marketing organizations to move their businesses forward in a data-driven manner, driving millions of dollars in incremental revenue and impact along the way. I know how to help complex organizations deeply understand and measure their critical marketing and customer data objectives, and synthesize those needs to convert business pains into measurable and scalable data solutions with a CDP. ActionIQ empowers the world’s leading brands to win in today’s experience economy by completely changing how they interact with their customers, creating more authentic and valuable experiences. Our platform is used by the largest brands across retail, media, finance, hospitality, and subscription services to intelligently personalize customer experiences across every touchpoint at scale. On a personal note, I am an XL SUV-driving, coffee-needing mother of two toddlers who is never doing less than three things at once: you’ll frequently find me researching marketing news while practicing yoga inversions on a group zoom call. My husband (*also in sales) and I have taken up residence in a work-in-progress home in the suburbs of Rochester NY, and we enjoy discussing industry news, debating the merits of iced coffee vs. hot green tea, and hiking in the northeast with our little brood. What keeps me up at night? Failing to execute on my skincare routine and worrying about companies unable to fulfill their potential because of data bottlenecks. What floats my boat? A good book, an incredibly designed piece of clothing, and solving the aforementioned client business issues in smart ways (with data they already have)! If I can ever be of assistance, please reach out and connect. 📨 cait@actioniq.com 🔗 www.actioniq.com ☎️ (415) 939.0718