Bio

As the leader of AR platform and product marketing at 8th Wall and Lightship ARDK for Niantic, Caitlin Lacey is a driving force in the intersection of technology and marketing. With more than a decade of experience in the industry, she has dedicated her career to helping businesses harness cutting-edge technology to create value for their brands. Working to help developers, brands, and agencies connect the digital world with the physical world in new and exciting ways, her team is at the forefront of the revolution in augmented reality. Their goal is to help to create immersive experiences that generate excitement and build community through real-world AR. Caitlin's passion for emerging technology is matched only by her commitment to mentoring and developing professionals in the field. She is a natural leader, with a keen eye for creative thinking, scaled business models, and program development. Her dedication to training and professional development has helped countless individuals achieve their goals and become leaders in their own right. In addition to her work at Niantic, Caitlin has a passion for small businesses and visual storytelling. She is deeply committed to creating scaled business models that are accessible to small businesses, helping them to compete in a rapidly changing market. Her belief in the power of visual storytelling is evident in the work she does with brands and agencies, helping them to create immersive experiences that truly connect with their audiences. Her passion, expertise, and commitment to excellence have made her a driving force in the industry, and she continues to push the boundaries of what is possible in the world of augmented reality and digital marketing.