Bio

▶ CORE COMPETENCIES ● Over 20 years’ experience in product/service marketing, product management & sales ● Persuasive presenter and communicator in sales, channel partner recruitment or biz dev settings ● Exceptional leadership to effectively move ideas from concept to measurable plans and initiatives ● Technologically deft, particularly in SaaS, security, cloud tools, encryption, networking and computing ● Seasoned marketer with ability to lead teams or “roll up the sleeves” to deliver results ● Digital marketing expertise including SEO, SEM, PPC and Social Media platforms & tools ● Keen market observer utilized in building effective strategy, product roadmap and corporate messaging ● Creative demand generation program architect who consistently generates highly qualified leads ● Accomplished writer of technical whitepapers, trade articles, data sheets and more ● Create or direct effective design, visual acuity and impactful messaging over any media ● Competent to expert with content creation tools such as those in Adobe CS and MS Office suite ▶ HIGHLIGHTS ● Re-defined product positioning to exploit emerging MDM market segment ● Built marketing strategy, product messaging, branding and go-to-market plan around new direction ● Created entirely new SaaS offering tailored to MSP for MDM and PC Security ● Started a reseller channel through dogged recruitment which now accounts for 80+% of new revenue ● Empowered channel partners with effective co-marketing, programs and sales enablement ● Built successful marketing & advertising agency that when sold, revenue ranked in Bay Area’s top 20 ● Defined,led and managed successful development of several Apple Computer products www.camroberson.com ✏ camroberson@gmail.com ✆ 925.895.5726