ML/AI leadership in driving business uplift with human-centered AI and 360 data platform strategy. Apply personalization AI strategy to discover end to end customer centric growth opportunities. Institutionalize data science practice integrated with creative business storytelling and growth hacking. Optimize personalization operation via full lifecycle data science to business touchpoint activation. 360 Experience based Personalization • Context aware personalization linking products, contents, and editorial assets • Optimize one-to-one offering and services recommendation • Apply computer vision to optimize experienced based personalization • Construct 360 view of customer identity network and audience intelligence • Predictive behavioral model for customer acquisition, churn and lifetime residual value • Create algorithms to learn mindset transition moments in customer journey Retail Predictive Decision • Sales & demand sensing stitched with supply and individual consumer signals • Product attribution-based affinity to predict trend in styles and looks • Pre-launch and In-network distribution optimization with social media data • Product mix adaption by learning consumer dynamic choice behavior • Real-time pricing and inventory analytics modeling CRM & Marketing Analytics • Next Best Actions and engagement cadence optimization • Integrate look-alike personalization scores to optimize media bid strategy • Media mix modeling across paid, organic and social channels • Touchpoint and channel interaction analysis for omni migration behavior
AI/Data, Optimization and Experimentation at H-E-B
Business, Marketing and Statistics