Bio

B2B SaaS is my universe. My superpower is helping CEOs and CMOs navigate hypergrowth between 50 and 500M in ARR. I’m a second set of eyes that helps see around corners, a super connector who knows how everyone else is doing it. I seen into a dozen companies at the same time and bring insights from our hard-earned lessons. I'm an expert in product-led-growth AND the enterprise sales motion having led marketing teams at market leaders in both. I've sold to all types of audiences, grown companies from single-product to multi-product, rebranded companies, created categories, gone global, fixed messaging, fixed demand gen, dealt with security breeches, corporate ESG and led lots of business strategy offsites. Specifically, I led Atlassian's rapid expansion from $150M-$450M in revenue - expanding to new markets, building out my marketing team and leading us through an incredibly successful IPO. I ran global awareness advertising for Oracle spending $40-60M/year and writing ads for the front page of the WSJ. I was CMO of a social impact company and started one of the tech industry's most impactful philanthropy movements, Pledge 1%. My heart lies at the intersection of innovative tech and social impact. My direct work with CEOs includes: - Developing business strategy and action plans - OKRs, budget, forecasts, headcount and leadership team plans - Go-to-market challenges including audience definition, category creation, messaging, visioning, competitive strategy and positioning, sales motions for product-led growth and sales. - Hypergrowth and change management challenges in process and people - Coaching up junior CMOs and VPs in growth marketing, product marketing, lead generation, brand strategy, pre and post IPO marketing and board comms. It's not easy to ride the lightning of hypergrowth. But knowing how others are doing it successfully gives you a much better chance.