Bio

I am privileged and passionate of the work I do with the world’s biggest consumer brands, retailers, media owners and agencies to plan, target, measure and optimise their media and consumer engagement strategies through better investment. In the last 4 years, I have developed 2 solutions to plan, predict and analyse actual sales data to improve media efficiency and effectiveness, now used by brands, retailers and Media platforms serving millions of consumers every day driving millions of pounds in sales. One of those solutions won an award at Cannes and an Emma for its work with a large brand and media owner in driving significant sales in retail stores. Over the last 10 years I have gained intimate knowledge of Marketing and Media including vast experience in Digital platforms and technology applied across a multitude of sectors most recently in consumer goods. I specialise in digital strategy and technology providing cutting edge approaches and solutions to existing and developing problems creating the vital link between a brand and its consumer. I provide key insights into consumer and purchasing behaviour through digital platforms including Google, Facebook, Amazon, Twitter, location data and other evolving platforms. Working across various stakeholder levels from C-Level down I have been involved in the allocation and re-allocation of Millions of pounds of Brand Marketing budget in existing and developing channels. Through real experience engaging with so many brands and media entities my recommendations are made with credibility providing tangible ROI based analysis using a range of data sources and methodologies. Creative thinker with an aptitude for learning at fast pace and passionate about developing people's skills. I am transparent and build trusting partnerships with people. Adaptable work ethic with the ability to work through challenges. I love to present and I am a keynote speaker for new technologies and methodologies in the industry.