Bio

As the CMO of Wendy’s, my mission is to nurture the brand’s connection with our customers every day through marketing that’s fresh, relevant and differentiated from the rest of the industry. Working hand-in-hand with my counterparts in innovation, quality and operations, I strive to ensure that our creative always shows up in ways that are unique, different and special. That’s when we know we’re delivering a special experience that’s truly Wendy’s – and this is how we have always won over new fans and built brand loyalty with our existing customers. From the launch of Wendy’s breakfast, to the introduction of unique Made to Crave menu items, I’m proud to play a part in helping the Wendy’s team engage with today’s consumers and evolve our business to meet their needs. I joined the Wendy’s Marketing Team in January of 2016 as VP of Brand Marketing, overseeing Brand Strategy and Product Development. In the summer of 2017, my responsibilities expanded to include Creative Development and Advertising, Media Buying and Social Programming for the brand. Prior to my role at Wendy’s, I served as VP of Account Service at The Marketing Arm, and also oversaw the agency’s multicultural practice with a focus on digital and shopper marketing strategy. My past experience also includes leading marketing efforts for Craftmade (NASDAQ: CRFT) as the company’s CMO, as well as numerous marketing roles at PepsiCo. I hold an MBA in Marketing from The University of Texas at Austin and a BA in Fine Arts.