Bio

I am a creator and thrive on solving challenges through the lens of media and data capabilities. My experience crosses Sales, Media Agency and Marketing across multiple categories including IT, Telco, Finance & Online Retail in both domestic and international markets I am a proven senior team leader with 15+ years of experience in integrated communications, specialising in media strategy, social media, SEO, affiliates and digital media. One of my key strengths is in leadership and team management, combined with playing a strategic integrated communications lead role across agencies, media partners and balancing this with the overall business operations. I strive to create a positive and flexible workplace culture. In my current role as Group Media Chapter Lead, I am responsible for leading a high performing media team via our agile sprint framework. My team brief, plan and execute media plans for each of the Group's business portfolios working closely with agency partners. My KPIs include delivery of all annual media channel strategies and media performance goals, utilising media models that over deliver on business objectives and keeping ahead of all market innovation, emerging media channels & data capabilities.