Bio

Currently SVP of Direct-to-Consumer at Supergoop!, leading the brand's digital transformation and significant online channel growth, responsible for e-commerce, digital marketing, paid media, CRM, loyalty and customer experience for the fast-growing, category-creating SPF beauty brand. Prior to Supergoop! was Vice President of Digital at ready-to-wear brand Veronica Beard where I built the e-commerce business and digital strategy during a critical growth phase for the brand. Early career I began working for start-ups, followed by senior digital positions at Alexander McQueen in London and CHANEL Fragrance & Beauty in New York. Received an MBA in Luxury Brand Management from École Supérieure des Sciences Économiques et Commerciales (ESSEC) in Paris where I graduated Major de Promotion (valedictorian), and a BA from Georgetown University. Bring a unique mix of creativity and digital innovation together with expertise in luxury goods, contemporary fashion, premium lifestyle and prestige beauty. My experience working for global brands in New York, Paris and London ensures an internationally-minded approach. Specialties: Fashion | Beauty | Luxury | Lifestyle | E-commerce | Social Media | Paid & Organic Search | Display Media | Affiliate Marketing | Email Marketing | Native Content & Influencer Marketing | Website & Blog Content | Brand Strategy | CRM | Loyalty | CX | Customer Insights | Analytics | Direct to Consumer