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Cassius Taylor-Smith

Chief Marketing Officer | EMEA

Colliers International

Country or State

United Kingdom

Bio

I am an accomplished communications professional and leader in B2B content marketing and social selling, with over 20 years’ experience in corporate communications and product marketing. As Colliers’ Chief Marketing Officer | EMEA, I direct strategy, marketing platforms and teams across digital, research, events, PR, comms, business development and key client engagement for the enterprise in the region, encompassing 42 national markets. I was honoured to be promoted to CMO of the Europe, Middle East & Africa region following my previous role with Colliers since 2016 as Executive Director & Head | Marketing & Communications | Asia. As a passionate advocate of comms and change leader in enterprise marketing processes I am a regular in-house speaker across the business, hosting marketing and social selling training with business line teams and senior leadership. I’ve also enjoyed being a regular speaker at marketing and communications industry events, including the Global Virtual MarTech Summit, B2B Marketers Forum APAC and was Chair of the CMO Asia Summit in 2018 and 2019. I specialise in directing content and insight-led marketing, social selling and lead generation through the content ecosystem, corporate brand strategy and development, public relations, stakeholder and internal communications, hands-on management of integrated marketing campaigns for launches and repositioning. Prior to working with Colliers, I established Giant Communications in 2010 for Asian, US and European clients in the real estate and design sectors, consulting to public companies, professional services firms, government and not-for-profit organisations. Before Giant, I held senior marketing roles in the architectural industry and with a major property marketing agency. I’ve also had the opportunity to dedicate significant time to pro bono causes and public arts initiatives, as co-founder of Hong Kong-based foundation Very Hong Kong from 2012-14, and Curatorial Director for Sir Antony Gormley's Event Horizon Hong Kong public arts project with the presenter, British Council.

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Current Position

Chief Marketing Officer | EMEA at Colliers International

Degrees

Diploma, London College of Communications

Skills