Bio

A published author and digital professional who consults and coaches organisations on leadership approaches, organisational culture and behaviour change, revising team structures and operating models, and designing experiences for both consumers and internal resources that fuel innovation and enable meaningful transformation. A global career of 20 years in business, marketing and strategic roles in global creative, digital, marketing and media agencies, consultancies and NGOs. Charged with leading digital departments and disciplines, shaping client direction, strategic responsibility for global business decisions. Accountable for leading digital transformations across global markets, business growth and stakeholder relationships. A reputation for delivering successful, innovative digital programmes to drive market reach, consumer engagement and sales. A strong advocate for hybrid driven 'technology led, human centred' transformation; a certified Salesforce professional. Hired, led, managed multidisciplinary teams with integrity, mentorship and passion for high quality work. -Digital innovation, customer experience/behaviour, emerging platforms, -Client engagement to C-suite/board level -Responsible for relationship, strategy, delivery and profitable result of global business programmes -Digital lead and department head -International experience across EMEA, North America and Asia -Digital strategy, tech strategy and communications planning across platforms -Public speaking engagements at digital leadership events -Frequent university lecture engagements on topics related to leadership, innovation and transformation Expertise: - Innovation. MBA dissertation explored new leadership models for digital innovation (distinction mark) -Customer experience, service and product design - Global digital transformation projects - Design thinking advocacy and practice -Paid, Owned and Earned, eCommerce -Digital and Customer Experience Design and Planning, UX, Social Media, Mobile, CRM, Award-winning Web Development -Agile coaching (certified) -Digital Strategy, Innovation Strategy, Experience Strategy Industries: FMCG, Financial Services, Automotive, Telecoms, Entertainment, Government, Pharma, Media, Non-Profit. Contact: caterina.maniscalco@gmail.com