Bio

https://www.ea.com/ea-studios/maxis As VP and General Manager of Maxis and The Sims Franchise at Electronic Arts, I lead a diverse and talented team that is continuously innovating for our global community of players. I am an entrepreneurial general manager, operator and product executive helping creative technology companies grow their businesses through deeper customer relationships. I bring startup DNA and agility with proven effectiveness in complex corporate and distributed environments. I am most valuable where the vision is ambitious but the road is unclear, where the ability to quickly make hard strategic and commercial choices are critical, and where data-led insight and user experience are paramount. My experience spans maturity levels (venture-backed seed stage through Fortune 500, with several successful exits), P&L scope (pre-revenue through $1 billion+), business models (SaaS/subscription, microtransactions, retail/ecommerce, and licensed), and software sectors (games, fintech/regtech, consumer apps, artificial intelligence, and connected devices), unified by a focus on understanding the customer, identifying defensible differentiation, building engaged, nimble and high achieving teams amidst ambiguity, making commercially-driven strategic decisions, and creating clarity from chaos.