Bio

Armed with a love of health and wellness together with a passion for developing and marketing on-trend, Australian made natural beauty and personal care products spanning more than twenty-five years, my experience also includes consultancy, product development, industry spokesperson, media relations, mentoring and freelance writing. Prior product development roles includes having worked on a wide range of cosmetics, skincare and fashion accessories for leading Australian retailers including Sportsgirl, Myer, Esprit, Country Road and Witchery. My initial brand, AROMABABY, was launched in 1994 as the first brand of its kind to combine the use of natural and organic ingredients, with neonatal research. The launch of AROMABABY created a new category in the Australian retail space. Currently sold through leading stores including online with Myer, pharmacies and duty free, AROMABABY is also used in select hospitals and resorts and is exported around the world as a well established, Australian skincare brand. Professional engagements cover a variety of topics from beauty to export, entrepreneurship and mentoring to media - podcasts for Qantas' in-flight program, Virgin Airlines and 'skincare expert' for Huggies Australia, presenting on wellness, fashion and lifestyle, together with multiple engagements for Austrade, ANZ, Alibaba, Melbourne Business School, AsiaLink, Australia-China Business Week and more. Business print coverage includes in The New York Times, BRW, The Financial Review and The Australian in addition to the British Journal of Midwifery, marketing and tertiary journals and various consumer beauty and health titles . I am a passionate foodie and contributor to trade and consumer publications with content in The CEO Magazine, The Science of Beauty, PS Magazine, The House of Wellness (Chemist Warehouse) and Pharmacy Daily. I am available for freelance writer contributions in the areas of lifestyle, travel, and beauty along with #marketing and product development in the area of eco/indie brands, #naturalbeauty and #baby skincare. #natural #organic #skincare #beauty #travel #food #wellness #entrepreneurship #presenter