Bio

With 20+ years in General Management and leadership in the fashion industry, I have a successful track record in driving growth and consumer engagement across America, China, Europe and Australasia. My expertise is in elevating brands through data-driven, innovative product and marketing execution, focusing on fostering a passionate consumer base. I specialize in strategic and creative brand building, e-commerce growth, content and social media marketing, celebrity and influencer collaborations, loyalty growth, P&L and budget ownership, digital growth, performance marketing strategy, product buying and development, sustainability and team development. Currently, I am the General Manager of the ROXY brand for the Americas and the Global Head of Sustainability for Boardriders. In addition, I speak to internal and external audiences on a variety of topics including brand-led marketing strategies, purpose and business, athlete and influencer marketing. Specialties includes: General Management Global Business and Marketing Strategy Brand-led Authenticity E-comm / CRM / Loyalty Marketing Strategy General Management, Sales, Merchandising, Buying and Marketing Strategic, Future-Oriented Problem Solving Creating an Integrated E-comm, Marketing, Sales, Merchanding & Design Team Environment Global Marketing Leadership with experience in Europe, Asia, Australia Specific working experience in Greater China Sustainability in the Apparel Industry Humanitarian Public Speaking