Bio

Creative, results driven, solution oriented and team builder professional with leadership skills. I am a T-shaped Marketing Director with +16 years of international and domestic B2B and B2C marketing and sales experience, formed in large corporations as well as in family business. Highly motivated and energizing team player, I am a target-oriented thinker that brings hands-on mentality and pragmatism linked to strong analytical and conceptual skills. I have trained my flexibility and adaptability by welcoming the challenge to exceed established marketing objectives and create innovative strategies that expand market penetration, enhance brand identity, develop new business, and boost resulting revenues I enjoy building concepts, launching brands and products for different sectors (beauty care, fashion, pharma, sport and FMCG). Passionate for lateral thinking and adapting to change. My direct sales experience at BIC was one of the most valuable periods in my career, teaching me the value of customer bonding and being obsessed about customer orientation and seeking the best answer to customer and consumer requirements. This experience allowed me to grow as a marketing professional Cross cultural profile having lived and worked in UK & Portugal and proficiency in Digital. Areas of expertise: • #Marketing & #BusinessDevelopment • #BrandStrategy • #Consumer and #CustomerInsight • #Brand Marketeer • #BrandPositioning • New #ProductDevelopment • Customer Value Proposition • Customer Journey Development • Loyalty • #Engagement • Direct #SalesBusiness Models • Market Entry Strategies • Partnership Development • # MediaPlans • #DigitalMarketing • #OnlineMarketing • #E-commerce • #SocialMedia Marketing • #LeadGeneration • #InboundMarketing •#English