Bio

I am currently leading the newly created centralised strategic marketing and creative function for Bapcor Specialist Groups. As Asia Pacific's leading provider of vehicle parts, accessories, equipment, service, and solutions, Bapcor is one of the few organisations that touches almost every vehicle in Australia. Bapcor operates out of over 1000 locations across Australia, New Zealand, and Thailand, with businesses spanning the end-to-end aftermarket supply chain covering Trade, Specialist Wholesale, Retail & Service. As a Marketer with a passion for people, customers, and data dating back 15+ years, I'm excited to be part of this growing and dynamic business. My passion is energising teams with a clear vision and resourcing and helping organisations get future fit by building new functions and capabilities. Focus on outcomes and delivery and, without fail - find a way to make it happen. I've got a knack for navigating complex environments and turning strategy into action. At this point, I'm humbled to have had 17+ Marketing Effectiveness awards accredited to me during my marketing career. My greatest reward is the outstanding results that have come from the innovative work of my teams in previous organisations such as Australia Post and getting the opportunity to help Bapcor continue its impressive growth trajectory. If you'd like to learn more about how my team is driving growth at Bapcor, or looking to partner with one of Australia's leading automotive brands, get in touch on LinkedIn with a personalized connection invitation.