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Charisse Hughes

SVP, Chief Brand & Advanced Analytics Officer

Kellogg Company

Country or State

United States

Bio

I am an award-winning brand builder and modern marketer with 25+ years of experience driving consumer acquisition, retention and loyalty, and digital e-commerce growth. My vision as a member of the executive committee is to create a future-ready Kellogg with a winning portfolio of leading, iconic global brands & characters that inspire consumers to sit at our table. I’m committed to creating personalized engagement and inclusive experiences enabled by deep data-driven understanding and Advanced Analytics/Machine Learning. After spending 23+ years as a marketing leader for consumer brands with worldwide scope in beauty, fashion and retail, I joined Kellogg and Crocs as both have missions that are aligned to my values around inclusivity and equitable access to opportunities. Prior to joining Kellogg I served as the CMO for Pandora Jewelry, Americas Region, spent nearly a decade with The Estee Lauder Companies as SVP of Global Marketing, and also held marketing and brand leadership roles with Avon Products, Inc. and the Sara Lee Corporation. I’m an advisor to the board for Pixability, the #1 YouTube optimization and brand suitability platform, and board member with Delivering Good, a non-profit which donates new merchandise to help people in need. I have a penchant for sharing best practices and networking with peers, enjoy speaking at events.

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Current Position

SVP, Chief Brand & Advanced Analytics Officer at Kellogg Company

Degrees

Master of Business Administration (MBA), Business, Management, Marketing

Past Talks

CES 2023

Skills