Bio

Head of Marketing, with 11 years’ experience in marketing and advertising, with specialisms in brand and customer engagement. Passionate about brand building and solving complicated strategic challenges: from launching tricky integrated Christmas campaigns for Cadbury (with 24 kids and trucks to boot), to positively shifting perceptions in voice technology across Europe with Amazon Alexa. I have a sustained record of success in the strategic direction, development and rollout of fully integrated global campaigns driving growth KPIs. Channel experience includes ATL, BTL, Social, Digital and Retail and across a number of sectors including FMCG, Tech, Beauty and Food for some truly iconic global and local brands. Recent awards include Silver for Best Integrated Campaign for heycar UK at the 2022 Creative Circle Awards.