Bio

Hi there! I'm Charlotte, a B2B SaaS copywriter and content marketer. I have a proven track record of success working in-house for SaaS brands and in marketing agencies, with a focus on increasing website traffic, growing email lists, expanding social media presence, boosting demo requests, and driving customer acquisition. When it comes to creating content, I'm a big believer in the power of storytelling. I think that the best way to connect with your audience is through authentic and relatable stories that are backed by a solid strategy. I have hands-on experience with the tools needed to create and distribute effective content and track its performance, such as Hubspot, Wordpress, GA, GTM and Google Search Console. What’s more, my no-BS data driven approach focuses on understanding the target audience to put energy in the right places for the best results. Some of the types of content I create include: - Blog posts - Case studies - Whitepapers - Video content - Infographics - Email campaigns - Website copy - Press releases When I'm not working with awesome SaaS and B2B brands, you can find me practicing yoga, talking about mental health, or enjoying a good book. And while I do enjoy the occasional 5K run, my real motivation is the post-workout cake and coffee (not to mention the cute workout gear). If you share my enthusiasm for tech, marketing, storytelling, yoga, cake, books, or you're working on something awesome, let's connect! I love meeting new people and learning about exciting new projects, and I want to hear all about yours.