Bio

In my role I manage the operations of markettiers MENA - the region's only specialist broadcast PR consultancy. Prior to launching, I previously spent 6 years in London working for markettiers group and then in 2014 alongside my CEO, I moved to the UAE to set up the markettiers MENA offering. My role and passion first and foremost is broadcast - and reaching new and core audiences through the power of this medium. Over the years I have been privileged to work on a number of award-winning and Guinness World Record breaking campaigns, whether this is crafting B-Roll for global and regional broadcast TV media relations, delivering innovative live streams to online media and social media platforms, and crafting quick turnaround video news content that our team lands editorially with broadcast media. At the beginning of 2019, we were proud to also launch 4DC, our specialist podcast arm to the business. During my time managing the office I have been privileged to have worked on numerous campaigns ranging from launching the world's longest zipline in Ras Al Khaimah, the NYE fireworks live streamed display, and we were proud to be one of the team's supporting on the historic papal visit to the UAE. We have consistently been recognised at the MEPRA and PRCA Awards and were proud to win a MEPRA Gold Award for Best Use Of Digital for our work with DMCC.