Chris Goward
Founder & President
Conversion
Country or State
Canada
Bio
In 2007, I launched Widerfunnel as a different kind of agency, with a promise that we would never make a recommendation we wouldn't test. I also wrote the book, ''You Should Test That!'' and spoke at hundreds of conferences globally to show the world how to make better customer experiences through experimentation. Now every major company has an experimentation program and I've sold the company to Sideshow Group, to expand the reach of productized, insight-driven services. “There is always a better way.” ― Thomas A. Edison
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Current Position
Founder & President at Conversion
Degrees
BComm, Entrepreneurship