Bio

I started work in video games at Sony Computer Entertainment’s London Studio as a character and environment artist before making a career-defining detour into figurative oil painting. The unusual mix of game art and classical art eventually resulted in me authoring 'Interactive Empathy and Embodiment' (IEE)—a sensory design methodology that adapts traditional craft to interactive media with the aim of heightening kinaesthetic empathy and embodiment. I've authored two other books on game art and storytelling in games that are endorsed by the likes of 'Assassin’s Creed' founding member Stéphane Assadourian, and 'Cyberpunk 2077' level designer Max Pears. My work has been described as gaming’s equivalent to Robert McKee’s screenwriting classic, 'Story,' and Joseph Campbell’s universal storytelling structure. I've had the pleasure of presenting at the Smithsonian Museum’s landmark 'The Art of Video Games' exhibition, Disney Research, SXSW, Google and FMX, to name a few.