Bio

I lead a powerful team that is shaping the future of B2B go-to-market strategies. My company Refine Labs helps high growth B2B companies with Demand, Attribution & Analytics, and Revenue R&D by delivering a suite of proprietary research, revenue analytics tools, and GTM experimentation services. Revenue R&D = The holistic and scientific process of planning, developing, and commercializing a pipeline of new revenue programs, in addition to evaluating, improving and sustaining existing revenue programs. Just like Product R&D, Revenue R&D activities are focused on building a sustainable competitive advantage, increasing market share, and creating breakthroughs in revenue growth. If you want to chat, shoot me a DM ✌️