Bio

Chief Marketing / Customer Officer with proven expertise in leading global marketing, branding and product development strategies to deliver sustainable growth across industries (FMCG, Luxury beauty, Health and Fitness, Fintech) Currently leading and integrating Brand and Comms, Operations and Customer Channels (app, web etc) within a UK Fintech. Core Marketing foundation as a Global Brand Manager at Procter & Gamble (P&G), is combined with a highly commercial outlook developed as a Strategy Consultant at Boston Consulting Group (BCG). CORE EXPERTISE - Global Marketing Strategy & Leadership (Group-Wide) - Board-Level Relationships / Global Executive Committee - Global Proposition, Product and Campaign Development - Re-Branding, Brand Architecture, Visual Identity development - Team Leadership (50+ people); Skills Development / Coaching - Organisational Structure / Talent Acquisition - Driving Performance (supported strong business growth) - Go to market planning and integrated implementation - PR / Digital / Partnerships / online and offline channels - Digital Strategy and capability development - CRM and Multi-Channel Online Platforms - Multi-Market Budget Responsibility - Sales / Commercial, Premium Positioning, Conversion and ROI - Global Insight approach, segmentation creation / activation, NPS / Brand Tracking - Leading performance optimisation / KPI Dashboards / Analytics, Campaign Analysis NON-EXECUTIVE DIRECTOR ROLES - Strategic consultancy / NED credentials - Group Executive Committee Member - Global marketing insights & strategy development - Key strategic initiatives & decision-making expertise - Thought Leadership, Key Influencers, Industry Forums MARKETING LEADERSHIP & COURSES - Group Executive Committee Member | Virgin Active - Member, Virgin Brand CMO Forum | Virgin Group - Senior Leadership 1-2-1 Coaching Programme | Virgin Active - P&G Leadership & Marketing Excellence Programmes