Bio

Curious by Nature ~ Passionate about Humans ~ Fascinated by all things advertising ~ Philosopher of Life, Tech addict, Caffeine & Wine enthused ~Always Smiling! As Managing Director of iProspect South Africa; I have over 14 years’ experience across both the media owner and advertising and marketing industry, with my roots being proudly entrenched in digital and performance expertise - and having developed an insatiable energy for the fast-paced, engaging and highly dynamic marketing and advertising environment. I have been an active member of the IAB South Africa for the last 3 years and heading up the IAB Measurement Council since August 2020, I believe that active contribution in the development of our industry is the only way in which we’ll successfully grow together. I am passionate about people, leadership, the creative process and devising strategic approaches that address our clients business challenges. In addition to my strong marketing and advertising background, I am an active and respected thought leader within our industry as well as a Female Foundry Mentor and an #IamRemarkable facilitator (which is a is a Google initiative empowering women and underrepresented groups to celebrate their achievements in the workplace and beyond, encouraging them to push beyond glass ceilings).