Bio

In my 20+ years of B2B experience in the field of Sales, Marketing and Portfolio management at Tech companies, I have developed and implemented a proven B2B strategy, focused on value creation. By integrating demand creation and demand generation tightly with the commercial process, you can consistently grow the sales pipeline, improve conversions and realise more value for your customers. By implementing a client centric value chain of functions, companies can guide prospects and customers in each stage of the buyer journey, as well as possible. Examples of those functions are: Portfolio management, Go-To-Market Strategies, In- & Outbound Lead Generation, Behavior based Nurture marketing & business development, Account Based Marketing and Buyers Guidance Methodologies. With the ongoing technological developments, sales and marketing have become so much more strategic, personal and fact based. It’s a great time to be in this profession.