Bio

𝗧𝘂𝗿𝗻𝗶𝗻𝗴 𝘀𝗵𝗼𝗽𝗽𝗲𝗿𝘀 𝗶𝗻𝘁𝗼 𝗯𝘂𝘆𝗲𝗿𝘀 is my passion. Over the last 20 years I have been recognized as a thought leader and proven 𝗲𝘅𝗽𝗲𝗿𝘁 𝗶𝗻 𝘁𝗵𝗲 𝗽𝗮𝗰𝗸𝗮𝗴𝗶𝗻𝗴 🎁 𝗮𝗻𝗱 𝗣𝗢𝗦 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 always keen in testing new technologies 𝗿𝗲𝘁𝗵𝗶𝗻𝗸𝗶𝗻𝗴 𝘁𝗵𝗲 𝘄𝗮𝘆 𝘄𝗲 𝗱𝗿𝗶𝘃𝗲 𝘀𝗵𝗼𝗽𝗽𝗲𝗿 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 👜. Working with brand owners, retailers and designers across Europe I try to inspire people to rethink packaging and POS in a sustainable ♻️ and effective way. Together with our 𝗖𝗶𝗿𝗰𝘂𝗹𝗮𝗿 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗧𝗲𝗮𝗺 I've created the 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗦𝗰𝗼𝗿𝗲𝗰𝗮𝗿𝗱 - a tool that not only allows the complexities of packaging sustainability to be evaluated but also provides actionable priorities for optimisation. Having organised more than 100 Webcasts and Workshops and being a 𝗸𝗲𝘆𝗻𝗼𝘁𝗲 𝘀𝗽𝗲𝗮𝗸𝗲𝗿 𝗮𝘁 𝗲𝘅𝗵𝗶𝗯𝗶𝘁𝗶𝗼𝗻𝘀 𝗮𝗻𝗱 𝗰𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲𝘀 across the world my partners benefit from my 𝗲𝘅𝘁𝗲𝗻𝘀𝗶𝘃𝗲 𝗻𝗲𝘁𝘄𝗼𝗿𝗸 and receive valuable insights into sustainable packaging and successful POS campaigns. Experienced B2B Marketing and Communications Expert with a strong sales and business development background. With ''Packaging Medium in the Trend of Desires'' and ''Grab and buy me!'' I have published two special interest books, contributed to many publications and gave lectures at several universities.