Bio

I'm currently the most senior global marketing leader at Amazon leading a matrixed team that creates the GTMs and cross channel campaigns for Amazon's biggest B2C brands and programs. I lead 11 functional teams including portfolio investment of a $XB annual budget, media planning and buying, insights and measurement, a large in-house creative team and external agency relationships, social media for the key Amazon handles, branded content and partnerships, sponsorships, ESG marketing, brand identity and design, and run a global hub to scale marketing mental models and excellence with speed and a high bar. I have a 25 year career as a global brand builder and CMO with a successful track record in launching and building complex global brands through periods of change and crisis. I consistently deliver incremental business results on $2B+ marketing budgets, and I'm a brand author who creates simple and breakthrough strategies from complexity with remarkable speed. I design the mental models and mechanisms to operationalize and scale, and empower leaders to own all the points along the way with empathy and clarity. I'm comfortable operating in ambiguity, I thrive as a leader in high standard and results-oriented cultures, I navigate matrixed organizations with speed and pushed-down decision making, and I resist consensus just to keep everyone comfortable. I've led marketing in categories as diverse as technology, FMCG, financial services, telecom, beverages, retail, spirits, QSR, personal care, entertainment, and automotive.