Bio

Colleen Keyworth is the Director of Sales and Marketing for Online-Access, an HVAC web marketing company located in Michigan. Growing up and working in her family’s HVAC and plumbing business, she has a clear understanding of contracting as well as the realities that contractors face in owning and operating a profitable business. Keyworth was also recognized in the ACHR News’s 2019 ‘Top 40 under 40’ in the HVACR Industry and more recently was awarded Service Nation's ''Woman of the Year'' award for 2020. Online-Access was originally launched out of her family’s business in 2000 to meet their own marketing needs and those of other contractors. Today, Online-Access works daily with hundreds of HVAC, plumbing and electrical contracting companies throughout North America. Colleen’s communication skills (and complete lack of shyness) have been instrumental in expanding the company’s sales efforts and product base. Keyworth regularly teaches and trains contractors around the country about how to better use the web to generate business. In addition, she develops strategic partnerships with OEM’s, industry organizations, distributors, and wholesalers to increase product awareness and create online marketing solutions. She has also been on the board of Women in HVACR for the last eight years—maintaining their web presence and playing a key role in their marketing and event planning. During her time serving on the board, the organization has grown from 100 to over 700 members. She currently serves as the organization's 2022 President. Keyworth also serves on the board of the Southeast Michigan Air Conditioning Contractors Association. Colleen lives in Port Huron Michigan, with her husband Robert and their two Heelers, Mia and Tucker. When she is not traveling, she enjoys doing local event planning as a side business and hobby.