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Colleen Marks

Sr. Director, Head of Branded Content

Yahoo

Country or State

United States

Bio

Results-Oriented Marketing, Brand, and Digital Executive driving brand planning (pre-launch, launch, and post-launch), marketing strategy, and global omnichannel creative solutions. Leads teams and clients through evaluation, adoption, and execution of emerging technologies and platforms (OpenAI, XR, Metaverse, Web 3.0, 5G). Designs and deploys innovative and creative marketing strategies in alignment with brand priorities, using storytelling and technology to deliver measurable results. Leverages data and insights to build agile content marketing frameworks designed to increase brand awareness, support product launches, generate demand, and drive long-term profitability. Serves as a leader during periods of growth and transformation – building, scaling, and operationalizing teams in response to shifting business priorities and evolving marketplace demands.

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Current Position

Sr. Director, Head of Branded Content at Yahoo

Degrees

Bachelors Degree, Communication/Business

Skills