Bio

Founding Chief Executive Officer of flyadeal, the Middle East's newest low-cost airline based in Jeddah, Saudi Arabia. flyadeal commenced operations in 2017 and is a subsidiary of the SAUDIA group. An aviation executive with over 25 years’ experience gained in a number of senior roles and airlines. Held roles in executive management, finance, strategy, commercial, brand and marketing, network, government affairs, alliances and airline operations. This experience has been across numerous Asia-Pacific countries in some of the world’s most successful airlines, in both low cost and premium segments (Qantas and Singapore Airlines). Responsible for the establishment of Jetstar Asia as its founding CEO, in addition to being CEO at Citilink (Garuda Indonesia’s low cost airline) and Viva Macau Airlines in China. Former Senior Partner in consulting firm, Flight Ideas Consulting, providing Board and Senior Management level advice on strategy, best practice, growth opportunities, transformation and funding strategies for airlines. Served as Partner at Heidrick & Struggles, in its Industrial Practice focusing on the Airlines, Aviation, Defence & Aerospace sector across Asia. Holds degree in Economics and is a qualified Chartered Accountant.