Bio

An accomplished marketing leader with a proven track record of building modern brands and profitable businesses via marketing communications. A capability creator with a knack for challenging the status quo and building high performing teams. Leads brands through digital transformation with strategic acumen, data-driven approaches, and an innovative spirit. Brings a diverse background of both B2C and B2B experience across food/beverage, retail, technology, and toy industries. The back story: I grew up professionally as a media planner and buyer. I spent 13 years with one of the largest global media agencies (Starcom), where I had the privilege of working closely with a wide variety of clients across many industries including retail, food & beverage, toy, technology and healthcare. I found my passion as an account leader & business strategist and spent much of my time working hand in hand with my clients, using media as a lever to drive brand and business growth. In 2016, I leapt at the opportunity to join the 'client side' and build a media capability for Tyson Foods. I built a team, hired and built an agency arm, established media strategy and best practices, changed media from a cost center to an investment at Tyson. My remit has expanded beyond media, and I now lead our Marketing Communications teams, responsible for Advertising, Media, Brand Design, and Packaging. I'm charged with growing our overall capability in those areas, working with our BU teams to build thriving brands via communications. What motivates me: • Building and streamlining organizational capability in marketing communications • Leading teams to create holistic consumer experiences • Proving the business value of communications and driving ROI relentlessly • Working in a dynamic industry, where I am constantly learning and inventing new ways to drive brand growth • Leading change, specifically via digital marketing acceleration and transformation Big picture: Innovative marketing comms strategy. Digital transformation. Leveraging data and technology to thoroughly understand and delight consumers, project brand values and achieve business goals, positioning organizations for success well into the future. I’m on LinkedIn to learn, support and grow. If we have things in common - do reach out to me.