Bio

Award-winning strategist with over 20 years of hands-on experience with web and software product design and development, including customer research, optimization and testing, personalization and ecommerce optimization, interaction design, usability testing and moderation. Consistently exceed business objectives by designing compelling experiences that optimize user engagement. An accomplished contributor with a diverse experience in B2B and B2C, healthcare and financial services. Experience managing optimization and testing, UX, design, research, and front-end development teams as well as contractors. Built an innovative, cohesive user experience team that is able to collaborate and communicate effectively with developers, business stakeholders, and customers. Built an optimization and testing team that has seen numerous successes. Able to integrate UX processes with agile development practices.