Bio

I'm a marketer with a technical background. As a marketer, I've managed marketing programs for Fortune 500 companies. As a technologist, I built the machinery that runs the Internet. I am an online customer acquisition specialist with 15 years of experience applying my academic training in engineering and AI to online customer acquisition campaigns (focusing on SEO, content marketing, web analytics and the application of AI to marketing). I began my career working as an engineer, most notably building high performance computers for the National Security Agency. Then, I was recruited by an MIT-based start-up to solve analytical marketing problems. As a marketer, I have developed search marketing strategies for Fortune 500 companies and venture-backed startups. I am a speaker at industry conferences, including Hubspot's Inbound, Content Marketing World and AdWord, Affiliate Summit and Agents of Change. I have trained marketing professionals from TripAdvisor, Microsoft, HubSpot, Digitas and Proctor & Gamble. I am the founding instructor at the Digital Marketing Leadership Program and Boston’s Ecommerce Executive Forum. I have taught digital marketing workshops at MIT’s Enterprise Forum, Harvard University, Northeastern and Boston University. Currently, I run Fire&Spark, a results-driven search marketing agency, specializing in SEO, content marketing, PPC advertising and social media advertising. More about me: - I speak at 8-10 marketing conferences per year - Managed international marketing campaigns localized for 20+ countries - Grown multiple website properties to millions of organic search visitors - Managed 7 figure online advertising budgets - Launched online campaigns that directly generated over $10M in revenue - 15 years of experience developing strategic and tactical online marketing campaigns - 15 years of experience growing organic search traffic for large websites (20 million+ pages) - 12 years of developing and executing go-to-market strategies for new products - Founding instructor at the Digital Marketing Leadership Program