Bio

Dallas Lawrence is a seasoned communication, crisis, public affairs, brand and digital media executive with extensive leadership experience developing engaging programs that define, differentiate and disrupt market perceptions designed to accelerate brand recognition, shape public policy outcomes and deliver measurable media wins. Dallas is the SVP and head of communications and brand for Samba TV, the global leader in television audience technology powering real-time insights and targeting. He was previously head of communications for the Roku platform business, America’s #1 streaming platform where he led communications for the Roku ad business, The Roku Channel, Roku Originals, Roku distribution and Roku’s public policy efforts. He also previously served as the CCO and CMO for OpenX, the world's largest independent advertising technology company and as CCO for Rubicon Project, where he led the communication and investor messaging for the company following its successful IPO. He previously worked in the agency sector as the chief global digital strategist for WPPs largest PR agency counseling clients including Coca-Cola, Bank of America, Ford, J&J and AIG. During more than a decade in Washington, DC, Dallas served as a press secretary on Capitol Hill prior to joining President Bush’s communications team initially leading outreach efforts for the President’s signature domestic policy initiative No Child Left Behind. Dallas would later deploy to Baghdad, Iraq on behalf of the White House to serve as a spokesperson for the Coalition. Upon returning from Baghdad, Dallas joined the communication team of Defense Secretary Donald H. Rumsfeld where he served as the Pentagon's Director of Public Liaison for both Rumsfeld and his successor Secretary Gates. He serves today as the go to expert for media and emerging technology companies on the future of consumer media and advertising engagement in the new age of connected television viewing. Dallas' work has been recognized with the top honors for online campaign of the year; digital public affairs program of the year, corporate media campaign of the year and crisis communications program of the year. He has been named both the “Crisis Manager of the Year” by PR News and the ''Social Media Professional of the Year''. PR Week named him one of the 40 most influential leaders in PR. Dallas was previously a commissioned officer in the United States Navy and earned a BA in Political Science from the University of California at Berkeley and a MA in Government from The Johns Hopkins University.