Bio

I have over 20+ years experience in Sales, Sales Operations, Marketing, and Business Development. My career path has mainly focused within entertainment, CPG, restaurant, and retail (specialty and grocery) space for both e-commerce, in-store, and digital technology. I have worked for Kodak, Universal Studios, GE/NBC, Premier Retail Networks, Coupons.com, and Instacart. In my roles I have been successful across multiple platforms including TV, theme parks, motion pictures, out of home media and ecommerce. Under my leadership I have helped develop category leading digital media products, and built several national sales and marketing teams to successfully drive exposure and revenue. Areas of Strength: sales leadership, sales organizational design, brand strategy/positioning, brand integration in media/advertising, digital(mobile and online) strategy, marketing partnerships /sponsorships, branded content, omni-channel/ cross-platform strategy, content distribution, and product development to drive monetization. mobile and Social media marketing and advertising: Facebook, Twitter, and Pinterest, and programmatic advertising. Product Development projects include: - Managed rollout strategy for fastest commercial digital camera system with Kodak - Launched first consumer photo sticker kiosk with Kodak - Sponsorships for Kodak Theatre, NASCAR, Oscars, Golden Globes, SAG Awards, and Universal theme parks - Developed first ever digital Out of Home division for NBC and managed all advertiser revenue - Launched credit/debit card linking offer system with Coupons.com partnered with Visa, AMEX and MasterCard - Site to store digital coupon program to drive in store sales for retailers and restaurants - Developed strategic partnerships across multiple platforms including theme parks, music, video games and motion picture and home entertainment new releases for GE/NBC Universal Additional areas of focus: SEO/SEM CRM-Salesforce BI Analytics tools:Tableau