Bio

I currently lead the team in charge of the expansion of Mastercard Test & Learn Capability in Europe. Our Test & Learn platform enables organizations to precisely measure cause-and-effect relationships between complex business initiatives and outcomes. Using our combination of software and consulting support, companies analyze experiments across their business, ultimately maximizing economic profit by targeting initiatives to the most effective areas. Our Test & Learn solution is used by Global 2000 organizations in Retail, Travel, Telecommunications, Financial Services to enhance their decision making process. Mastercard’s Test & Learn capability was born from an acquisition of Applied Predictive Technologies, Inc. (APT) in 2015 for $600 million. Before that, I have more than 20 years of experience with Senior Executive positions in Banking as well as in Strategy Consulting in both Bain&Co and Roland Berger. Specialties: Experimentation, Predictive Analytics, Strategy, Customer led growth, Marketing and Sales Alignment, Business development and Sales Management Verticals: Grocery Retail, Specialty and Apparel Retail, Travel