Bio

Following an amazing career at Diageo, working with the esteemed Culture & Partnership team, I am now at Wheelhouse, helping lead Wheelhouse Labs. What is Wheelhouse Labs you ask? From my perspective we are a curious cultural marketing funhouse of sorts that happens to sit alongside a studio and talent that make award winning scripted and unscripted shows - Spoke Studios and Kimmelot. We also happen to sit alongside a cool venture fund that invests in early stage brands with wonderful founder stories and awesome IP like Hydrow, Rhone and GoldieBlox. We believe in having skin in the game, taking big swings and fostering collaboration of a new kind. This rare combination enables Wheelhouse Labs to bring the worlds of talent, production, brands and investment all under one roof. A mouthful indeed, but these combined ingredients - plus the ingenuity of our team - makes a powerful potion for any brand or business looking to do some things different. I have been fortunate in my life to work with and for some of the greatest teams, mentors and brands in the world. Johnnie Walker, Guinness, Ciroc and on and on.... I am grateful to now take that good fortune into this new endeavor. To learn more visit www.wheel-house.com