Dan Thwaites
Co-founder
Capuchin Behavioural Science
Country or State
United Kingdom
Bio
I have spent 25 years in the data, creative, and technology space, digging into what really motivates audiences. Then practically applying these insights across sectors and markets. This has been working with clients, as well as founding, growing, merging and exiting businesses. Nowadays, I help businesses combine data and psychology to uncover new insights; then apply behavioural science to drive hard commercial returns. For global brands and growing businesses. I’m also a member of the SXSW ADVISORY BOARD, a Level 2 Krav Maga Instructor and hold a 2nd Dan black belt in Kickboxing. My wife and I are also Guinness World Record Holders.
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Current Position
Co-founder at Capuchin Behavioural Science
Degrees
BSc (Hons), Marketing & Law Combined Studies