Bio

Dan is now the SVP of Marketing for ESW, the leader in global DTC eCommerce solutions. ESW provides an enterprise eCommerce platform, domestic and cross-border logistics, full-service business operations and marketing services for retail brands. Joining ESW as a part of their acquisition of Scalefast, Dan was integral to managing the merger of ESW and Scalefast’s marketing operations and branding. He has built an international team of demand generation and content marketing experts who collaborate with sales to execute highly targeted ABM campaigns for an organization that is now 1000 strong. He joined Scalefast after serving as SVP Marketing & Digital Commerce for contemporary women’s apparel brand Planet Blue. Dan led integrated marketing and the digital transformation of the brand’s cross-channel sales and operations. Before joining Planet Blue, he was the principal of Marketing Endeavors Consulting, bringing close to three decades of integrated marketing experience to a portfolio of CPG, retail, and technology clients. His background includes sports event marketing and production, B2B lead gen and corporate marketing, and leadership of two performance marketing agencies. While at Onestop Internet and eBay Enterprise, he leveraged a multifaceted skill set in leading client services, strategy, marketing, and business development roles for SaaS-based e-commerce solutions delivering hundreds of millions in annual retail sales for global brands. He has served in leading marketing roles for the Phoenix Coyotes, Los Angeles Dodgers, and USC Trojans, leading the early development of online ticketing and merchandise sales platforms while executing all sponsor activation, advertising, loyalty programs, promotions, and in-venue entertainment. He has won national recognition from the Promotion Marketing Association for Hispanic marketing programs at the Dodgers and is a frequent speaker at industry conferences and events. He has also served as an adjunct instructor for the University of San Francisco’s School of Sports Management. He is a graduate of the University of Southern California (BA ’93; MBA ’02). Specialties include account based marketing, content marketing, consumer behavior, marketing analytics, event production, and emerging cross-channel retail technologies and strategies.