Bio

After 25 years in the design industry, I can honestly say that every day remains a new day. Early on in my career, I gravitated to the fast pace and multidisciplinary aspects of retail design and I have been hooked ever since. I love what I do, I know it sounds ''cliche''​ but I do. I get to work across a wide range of retail projects types and scales and at times I am lucky enough to apply retail know-how to other industries also seeking a deeper emotional connection with their customers, guests, patients, students, staff, or employees. That is at the heart of what I do, improve connections, transform passive customers into Brand loyalists. How? well, that is where the fun is. I work with both, amazing clients that know their business inside-out but seek a fresh P.O.V and peers that are smart, intuitive, and passionate creative thinkers. Together we solve the challenges of a shifting retail world where digital and brick-&-mortar are finally beginning to harmonize. What is to come... will be simply amazing. #letstalk. Specialties: Cultural Alchemist, Research, Strategy, Positioning, Branding, Customer Experience, Brand Communication, Graphic Design, Environmental Graphics, Retail Design, Interior Design & Architecture.