Daniel Sanders, Ph.D.
Marketing Director
Luckbox - Real Luck Group (TSXV:LUCK)
Country or State
United Kingdom
Bio
Experienced marketer specializing in global brand and product marketing, multi-market communications, commercial development of brand partnerships, influencer marketing and localised digital campaigns. Building and leading high performing, cross-functional teams whilst developing and delivering global marketing strategies. Specialising in creating best-practice marketing strategy, storytelling, new market and product launches, whilst showcasing award-winning service and product delivery. Driving strategic marketing decisions based on comprehensive data analytics and insights whilst applying a consumer-centric approach to campaign planning across global flagship programmes. Extensive experience accumulated from 15+ years in marketing and product leadership roles across global esport and gaming companies including Red Bull, FACEIT, Dignitas and Tencent.
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Current Position
Marketing Director at Luckbox - Real Luck Group (TSXV:LUCK)
Degrees
Doctor of Philosophy (PhD), Political Economy