Bio

I’m a crafty, well-rounded marketer with 15+ years of leadership and hands-on experience in all aspects of digital marketing, deep knowledge of all things B2B, and a knack for developing successful product marketing & go-to-market strategies. I’m creative, work hard, build strong relationships, and have fun doing it 🙌 As the VP of Product Marketing, I work with a mighty and merry team of product marketers to help every last property management company see how undeniably awesome AppFolio is through product innovation, positioning, messaging, and well-executed product launches. I’m also a semi-retired webinar consultant and wrangler who - in multiple SaaS marketing rodeos - has put on more than 500 webinars and analyzed over half a million more 🤠. Read my hard-won best 55 webinar tips on my blog: https://danielwaas.com/expert-webinar-tips-and-tricks-for-presenters/ Outside work, I’m a geek at heart with a love for LEGO, sci-fi and the occasional video game if time permits. If talking B2B for hours is your thing or if you could see yourself considering a PMM role at AppFolio, please connect with me here on LinkedIn.