Bio

I am an expert in guiding companies in their strategy, transformation and management, with the conviction that the smallest improvement can make a big difference in results. CEO of Skål International between 2016 and 2022, the world's largest network of Travel and Tourism professionals, with more than 13,000 members and a global presence in over 100 countries. I have been honoured to join the Board of the Affiliate Members of the World Tourism Organization (UNWTO), representing the sector from 2019 to 2021. Since December 2021, I am a member of the UNWTO World Committee on Tourism Ethics (WCTE). Specialized in business strategy and with more than 25 years of international experience in the public and private sectors, I have worked leading teams in the areas of marketing, communication, institutional relations and commercial management.