Bio

I'm Danielle Karr, an award-winning creative marketer and people-focused leader with 15 years of experience in developing culturally relevant brands and driving impactful cross-functional teams. I cut my teeth in entertainment marketing, helping networks reach their audiences in new ways. As the leader of 360i's entertainment social marketing practice, I worked with NBCUniversal, A&E Networks, and HBO to develop multi-platform storytelling. During my time at 360i, we pioneered the real-time war room approach, live-tweeting events like show premieres and the Super Bowl, shifting how brands invested in social marketing. Next, I brought my digital transformation expertise to Deutsch NY, where I enhanced social capabilities across strategy, media, creative, and production teams, achieving immediate impact with increased billings, new business, and category awards. I was then recruited to lead digital for Mastercard at McCann NY, where I broke social out of its silo across agency and client workflows. My work uncovered powerful insights about the brand's audiences and emerging platforms, and drove transformational campaigns that earned numerous industry accolades, including Cannes Lions, Effies, and Clio awards. In late 2021, I took a leap and launched the in-house agency at digital publisher Team Whistle, where I led the vision, branding, and marketing. I was responsible for managing client services, integrated strategy, and content teams, as well as P&L, revenue goals, and margin forecasting. Under my leadership, we hit revenue targets within eight months of launch. Now, I'm excited to take on my next challenge and bring my people management and digital transformation expertise to a purpose-driven organization. I’m skilled at fostering a healthy culture, leading high-performing, diverse teams with an 80% retention and 95% career path development rate. I have a proven track record of building trusted strategic partnerships with senior leaders and the C-Suite. My expertise has been featured in industry publications, podcasts, and panels at CES, Social Media Week, and SXSW. I'm a member of the IADAS and current jury member for The Webbys and The Drum Content Awards. I am excited to bring my passion for fueling culture and innovation to a forward-thinking, insights-driven organization. Client Experience: A+E, ABinBev, Bumble, CBS, Coca-Cola, Diageo, Enterprise, HBO, HomeGoods, instax, NBCUniversal, Mastercard, Mattel, Microsoft, MLB, Mondelez, Netflix, Outback, PNC Bank, SONY, Subway, Toyota, US Bank, and Wawa