Bio

TrinityP3 exists to improve the marketing outputs of every organization who engages us. In 2000 I established TrinityP3 as an independent marketing management consulting company that applies quantitative and qualitative analytics to optimize marketing to achieve maximum potential. I am a scientist, who got into advertising as a copywriter and ended up a creative director. After 15 years in advertising I realised when applied beyond simply the promotions function and managed effectively, marketing provides organisations with the opportunity to deliver a competitive advantage through innovation, resulting in company growth. We work with marketers and advertisers to: 1. Align and optimise marketing performance within their organisations, 2. Improve the performance and value provided by their agencies and suppliers, 3. Increase transparency, value and performance from their media investment, 4. Facilitate the digital and technology transformation to improve marketing performance, 5. Provide more agile and results focused implementation and delivery of the marketing plan. 6. Create environmentally and ethically sustainable marketing practices. We have offices in Sydney, Singapore and London and New York to provide our clients with global solutions and local knowledge. Specialties: Marketing structures, strategy alignment, stakeholder engagement, budget methodology, sustainable marketing assessment, agency roster optimisation, agency search & selection, contract reviews, scope of work management, performance & value based remuneration, roster performance management, media remuneration, media agency selection, media contract reviews, media transparency, value & performance, in-house media management, marketing technology procurement, technology stack optimisation & performance, in-house agency management, supplier transition management, engagement, performance & process agreements, advertising production assessments.