Bio

• Founder of iResearch.com ConnectQik.com • Over 20 years in market research, branding, and innovation • Author of ''Getting to Aha! - Today's Insights are Tomorrow's Fact'' • Pioneer of online focus groups and surveys. • Left- and right-brained thinker well-versed in potential and convergence of marketing, digital media, and technology. • Passionate consultant with a global perspective. • Pursuer of insights for enhanced business performance. • Advocate of staying abreast of trends, innovations, processes, and techniques, while remaining vigilant to the user experience and meeting business objectives. • Recognized as a thought leader and creative idea generator in branding and marketing strategy • Published in Forbes, Inc., Entrepreneur, and The Huffington Post. CORE COMPETENCIES Mobile • Market Research • Brand Strategy • Digital Strategy • Consumer Behavior • Quantitative & Qualitative • Research Message & Concept Testing • Audience Segmentation • Influencer Mapping • Online Focus Groups • Interviewing • Online & Phone Surveys • Social Media Analytics • Training & Mentoring • Business Analysis • Data Mining • Visual Storytelling • Client Management • Presentations • Microsoft Office (Word, Excel, PowerPoint) • Subscription Data Tools (Simmons, Quid, Mintel)