Bio

An accomplished marketing executive, I bring a broad range of contemporary expertise to both traditional and digital marketing. I have a particular interest in the marketing of software, SaaS, professional and financial services products and businesses. I can draw on a broad range of experience in addition to marketing, having held roles in product management, corporate strategy and business development. I am currently a Principal Analyst with Forrester’s B2B marketing practice focused on demand generation & ABM. Previously I was a member of the SLT of LexisNexis Pacific where I headed all aspects of segment marketing, marketing operations, digital marketing including eCommerce channels and corporate marketing including public relations and brand. Before LexisNexis I co-founded Marketing Outsourced, a marketing outsourcing consultancy, and I was the Head of Marketing at Australian ASX 200 listed financial technology (fintech) company, Bravura Solutions. I have also held Head of Marketing roles at both Legal & General and Thomson Reuters in the UK. Additionally, I worked and consulted as a Senior Manager for Deloitte Australia. I hold a bachelor’s degree from the University of New South Wales and marketing qualifications from the University of Technology, Sydney. My expertise includes demand generation, lead generation, digital marketing, eCommerce, social media marketing, marketing strategy, product marketing, product management, corporate strategy, proposition development, market research, brand strategy, thought leadership, content strategy, content marketing, partnership development, public relations, investor relations.