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Dave Abbott

Senior Director, Integrated Media Planning

Lowe's Companies, Inc.

Country or State

United States

Bio

WHO I AM: A driver and champion of transformational programs who is able to gain executive sponsorship, build internal support at all levels, and create cross-functional project teams that deliver exceptional results. I am also a strategic marketer who loves to roll-up his sleeves, solve hard problems, and guide clients and internal teams to consistently deliver innovative and high-quality work. Moreover, I am an expert in aligning strategy with organizational goals and allowing the voice of the customer to speak through the data. VALUE I OFFER: A proven record of success in accelerating growth by revitalizing business models, orchestrating beneficial strategic alliances, and creating acceptance for original concepts, promotional campaigns, and innovative partnerships. I have consistently introduced new, first-of-its-kind marketing concepts that result in product differentiation and competitive advantage for leading retailers. Key strengths, attributes, and characteristics include the following: ► Expertise in leveraging insights, harnessing technologies, and transforming processes to ensure delivery of high-impact marketing plans. ► Talent for recruiting, leading, mentoring, and motivating a team of strategic, data-driven, next generation marketers. ► History of establishing, deepening, and managing quality, long-term relationships with both internal and external stakeholders. ► Able to continually evaluate and optimize performance across marketing plans to ensure the highest possible return on the marketing investment ► Highly skilled in providing cost-efficient, high-quality marketing campaigns that are competitive in the marketplace ► Exemplify excellent judgement and ethical / professional standards I am very skilled in developing sound action plans, as well as administering and following through on those plans. I strive to build and maintain principle-centered environments that preserve the company’s core values while stimulating growth and profitability.

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Current Position

Senior Director, Integrated Media Planning at Lowe's Companies, Inc.

Degrees

Master of Business Administration - MBA, Finance / Public Policy

Skills