Bio

Dave is a broadly experienced digital transformation executive who has created innovative customer experience programs ranging from start-ups to global corporations. He is bringing this dedication and energy to Blue Shield of California in their drive to modernize and re-imagine B2C healthcare experiences for its members. In addition, Dave's team serves multiple B2B customers digitally: Providers, Brokers and Employers. Previously, Dave lead Digital Experience for Illumina (ILMN, $4B), a global B2B life sciences genomics leader operating in 130 countries globally. He is passionate about making his B2B customers’ digital interactions engaging, helpful and useful; just like in their daily interactions with B2C brands. Illumina is in the forefront of connected IoT instrumentation. Dave sponsored a digital ecosystem called ''Myillumina'' which integrates numerous touch-points with customers and their interactions with Illumina's many products. While at USAA Financial Services (private, $23B+), Dave became the leader of one of the first enterprise-scale User Experience organizations in the world. During his tenure, USAA received top-ranks in customer experience by Forrester, Tempkin, and Satmetrix, and drove more than $14B in online sales in Dave's final year there. Dave started his Silicon Valley career with Esurance, the original online insurance provider in the US, and never looked back. Over his career, Dave has focused on building programs that meet customer needs digitally while deepening product and service relationships commercially. Ask Dave why he thinks, “Digital Experience delivers to the bottom line.”